Multinational pharmas’ trend to reduce advertising expenses by 7%

It was observed multinational pharmaceutical companies are reducing expenses for advertising.

It seems they have cut advertising expenses because there is no reason to increase them as most of their products are ETC drugs and they had to control selling, general and administrative expenses to raise profitability.

According to the Yakup Shinmoon’s(www.yakup.com) analysis result of 2016 audit r...