Pharmas turning eyes to OTC drugs, what is this year’s ‘keyword’ for marketing?

As a part of the growth and profitable business management, pharmaceutical companies have focused on the over-the-counter(OTC) drug market this year.

They have made use of various strategies to promote their OTC products whether they are hot or not in the market.

These strategies vary depending on type of products, like popular product and feminine product.

First of all, some of the vitamins...