Golden age of ‘middle-aged entertainment stars’ in drug advertisement

Published: 2017-01-24 13:53:50

Updated: 2017-01-24 13:53:50

Middle-aged TV stars playing remarkable roles in TV shows have been selected as a commercial model for the pharmaceutical industry. It seems the industry prefers middle-aged entertainment TV stars over others because they are familiar and close to the audience, which fits to the current marketing trend called ‘communication.’

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