Reverse strategy to export introduced drug through sales license

The key is just out-of-the-box thinking. While the Pharmerging(pharmacy + emerging) market is considered as a breakthrough to enter the global market, Boryung Pharm’s differentiated export strategy brought an implication in the domestic pharmaceutical industry.

Domestic companies are suffering from aggressively cheap prices of China and India in generic exports, but the Boryung Pharm’s ‘expor...