‘Pfizer Pharmaceuticals Korea’ to spend most advertising expenses in pharmaceutical industry

A company which spend the most advertising expenses last year among other multinational pharmaceutical companies branched in Korea was Pfizer Pharmaceuticals Korea with more than KRW 50 billion. The amount was more than what a domestic company which spent the most advertising expenses among domestic listed pharmaceutical companies had, KRW 45.5 billion last year.

Moreover, it was estimated th...