Win-win strategy of noticeable domestic-multinational companies’ co-marketing

This year, again, domestic pharmaceutical companies have been attracted to co-marketing of multinational pharmaceutical companies’ products. Although a part of the industry has still criticized the phenomenon as ‘subordination,’ they have not been able to ignore it as a method to secure sales.

As the 3 companies(Hanmi Pharm, Yuhan Corporation and Green Cross) exceeded KRW 1 trillion sales, com...