U.S. and Japanese ‘No. 1 ‘ painkillers fail in the domestic market

Global top painkiller brand, Advil; Japanese No. 1 painkiller brand, Bufferin.

Pfizer’s’ Advil,’ a painkiller sold in 50 different countries across the world, is a super-gigantic product recording more than USD 1 billion sales.

Japanese Lion’s ‘Bufferin’ is also a well-known painkiller ranking the top in the Japanese market for 20 years since its launch in 1963.

However, the two global ibupr...