‘Lively’ OTC market from a series of product launches

A series of OTC drug launches have been made in the pharmaceutical industry. The OTC market has finally been active.

First, movements of Daewon Pharm, which entered the OTC market in 10 years, have attracted attention of the industry. Strategic products selected by the company were cold medicines. The company is planning to introduce two products, ‘Coldaewon Cough Syrup,’ a squeezable cough dr...