Advertising expenses of listed pharmaceutical companies exceeded KRW 400 billion last year

Published: 2015-03-24 14:19:42

Updated: 2015-03-24 14:19:42

It is studied that listed pharmaceutical companies spent more than KRW 400 billion for advertisements due to several reasons such as invigoration of OTC drugs diversification of advertisement channels.

Moreover, it is observed that there were 6 pharmaceutical companies that spent more than KRW 300 billion in advertisements: Ildong Pharmaceutical, Daewoong Pharmaceutical, Dongkook Pharmaceutica...

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