The small and medium-sized multinational pharmaceutical companies are showing aggressive promotional activities recently

The small and medium-sized multinational pharmaceutical companies who seemed somewhat passive in doing public relations, are showing aggressive promotional activities recently such as holding a press conference for launching of new products.

In March, Celgene Korea held a press conference with the release of multiple myeloma treatment 'Revlimid'. In May, Mundipharma Korea held a press conferen...