29 multinational pharmaceutical companies spent average 4.7% of the sales as advertising expenses

According to the analysis result of audit report of 29 multinational pharmaceutical companies in Korea settled in Dec, it turned out that they spent average 4.7% of the sales as advertising expenses. The advertising expense of these 29 companies was 224.5 billion won in 2013, increased by 29 billion won compared to 203.6 billion won in 2012.

Novartis Korea spent 7.2% of sales, 45.73 billion wo...