Multinational pharmaceutical companies are focusing on advertising marketing utilizing the term 'world’s best-selling'

Published: 2014-04-04 15:20:43

Updated: 2014-04-04 15:20:43

Recently, multinational pharmaceutical companies are focusing on advertising marketing utilizing the term 'world’s best-selling'.

MSD's "Claritin (loratadine)" for the treatment of allergic rhinitis, used the term 'world’s best-selling' for the forst time. "Claritin" recorded no.1 in sales (2012) in generic medicines, allergy treatment formulation sector.

Pfizer's anti-inflammatory drugs "Adv...

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