Pharmaceutical companies spent 3.3% of sales as advertising expenses in last year

It turned out that in last year, pharmaceutical companies spent 3.3% of sales as advertising expenses.

According to the analysis data of '2013 current status of advertising expenses' of 49 listed pharmaceutical companies, the companies input funds of total 312.6 billion won as advertising expenses, which was increased by 6.9% than in the former period.

Ildong Pharmaceutical which focuses on v...