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Pfizer succeeds brand power through ‘Novasc V’

Published: 2013-12-04 06:57:00
Updated: 2013-12-04 06:57:00
Pifzer Korea launches Exforge generic and joint-promotion with Novartis will be over soon
(Dailypharm)

Pfizer Korea launched ‘Novasc V,’ which is a combination drug of Amlodipine and Valsartan.

LG Life Sciences is accountable of supplying Novasc V to Pfizer Korea. But Novasc V is Novartis ‘Exforge’ generic, and Exforge is a product that is jointly-promoted by Pfizer and Novartis.

Pfiz...

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