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'Non-Model' Trend Has Increased in Pharmaceutical Advertisements Since Specialization

Published: 2001-08-28 06:56:00
Updated: 2001-08-28 06:56:00
While the public advertisements of the country's pharmaceutical industry have continuously increased since the introduction of a specialization system, an emerging trend has caught our eye in which the so-called non-model advertisements are being used as a new mode of pharmaceutical advertising, featuring product packages and characters as models rather than the traditional practice of using p...

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