Doctors’ irresponsible remarks causes pharmacists to look to new PR campaign

Growing slanderous remarks by the Korean Medical Association (KMA) over the discrepancy between claimed insurance reimbursement and supplied drugs in pharmacy has prodded the Korean Pharmaceutical Association (KPA) to seek new PR campaigns using new media such as social network services (SNS) as part of efforts to effectively brace for the KMA’s belligerent slogans.

The KMA went so far as to...