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Yuyu to boost vitamin C brand through e-gaming

Published: 2013-07-12 06:57:00
Updated: 2013-07-12 06:57:00
E-gaming, also known as e-sports, is relatively unknown to the general public but is followed zealously by gamers and tech savvy people.

Yuyu Pharmaceutical has recently decided to sponsor Star Tale, one of Korea’s popular pro game teams for StarCraft II, in a bold step to raise sales of its vitamin C brand ‘Yupan-C.’

StarCraft is entwined in modern Korean society. The game is installed i...

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