Vita 500 remains popular in beverage market

Dong-A Pharmaceutical, Korea’s largest drug manufacturer in terms of sales, saw the sales of Bacchus energy drinks increase 17 percent on-year in 2011, to 150.1 billion won as Bacchus was reclassified into “quasi-drugs,” with other 43 over-the-counter (OTC) drugs last August.

However, the reclassification of Bacchus has not affected the sales of Vita 500, a competing energy drink, developed ...