Drugmakers’ failed attempts to reduce promotional outlays

Local pharmaceutical companies have been making all-outs to cut their promotional expenditures as part of efforts to brace for effects of gov’t-imposed price cuts, but with no available.

According to a report recently released by Yakup.com, the country's 35 KOSPI-listed drug firms on average spend 35 percent of their annual revenue on marketing and hospitality last year, showing the similar ...