Trast patch wooing customers

SK’s Chemicals’ anti-arthritis patch "Trast" is yielding sizable results in boosting its brand awareness.

In a survey of 300 people in their 40s to 60s in Seoul conducted by Hanseung Marketing, Trast gained over 50 percent of the initial public awareness, which reflects patients’ need and better communication.

The world’s first patch formulation Trast sold 1 million in the first three mo...