Daewoong’s Ursa commercials win acclaim in 2011

Daewoong Pharmaceutical Co.’s commercial for Ursa hepatic drug, in which footballer Cha Du-ri sang a catchy theme song, received the overwhelmingly positive reactions from viewers and the market last year, a poll showed Wednesday.

In the annual survey on some 1,200 consumers by the Korea CM Strategic Research Agency, the country’s leading advertisement agency, Ursa topped the list with 66.2 ...