Layouts of 1,321 OTC ads approved in 2011

Published: 2012-01-19 06:59:00

Updated: 2012-01-19 06:59:00

The Korea Pharmaceutical Manufacturers Association said yesterday that it screened a total of 1,351 advertisement layouts on OTC drugs in 2011, up 19.3 percent compared with 1,132 layouts in 2010.

Of the 1,351 layouts, 1,321 were approved with a rejection rate of 2.2 percent, the KPMA said.

By media, the printing ads accounted for 50.5 percent and broadcasting ads (including online ads) ...

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