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Competition stiff for prescription drugs market

Published: 2011-09-23 06:56:00
Updated: 2011-09-23 06:56:00
Multinational pharmaceutical firms are stepping up their marketing in domestic hypertension, hyperlipidemia, diabetes and hepatitis B markets, according to marketing sources.

In hypertension market, Novartis’s Diovan and Daewoong’s Almetec each raked 6 billion won in August sales, followed by Novartis’s Exporge with 5.9 billion won.

In August, Handok’s Amaryl and MSD’s Januvia recorded 5....

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