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Bayer Healthcare launches new corporate image campaign
Published: 2011-07-18 06:57:00
Updated: 2011-07-18 06:57:00
A dramatically new advertising campaign from Bayer Healthcare seeks to bring viewers to a new level of understanding about the company and its positive impact on human life, expanding the reputation of the Bayer corporate brand beyond its most well-known product, Aspirin.
The campaign, which debuted on "Science for Better Life" also introduces Bayer's new corporate motto.
"The Bayer name ...
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