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Battle gets fiercer over OTC market

Published: 2011-06-09 06:57:00
Updated: 2011-06-09 06:57:00
Domestic pharmaceutical firms have waged fiercer campaigns to raise their over-the-counter (OTC) market share amid stronger competition.

Daewoong Pharmaceutical’s Ursa advertisement using Korea’s football player Cha Du-ri yielded the highest positive impact on the brand among consumers. The company said Ursa’s sales are expected to exceed 10 billion won in every quarter.

“It is our strate...

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