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Battle gets fiercer over OTC market
Domestic pharmaceutical firms have waged fiercer campaigns to raise their over-the-counter (OTC) market share amid stronger competition.
Daewoong Pharmaceutical’s Ursa advertisement using Korea’s football player Cha Du-ri yielded the highest positive impact on the brand among consumers. The company said Ursa’s sales are expected to exceed 10 billion won in every quarter.
“It is our strate...
Daewoong Pharmaceutical’s Ursa advertisement using Korea’s football player Cha Du-ri yielded the highest positive impact on the brand among consumers. The company said Ursa’s sales are expected to exceed 10 billion won in every quarter.
“It is our strate...
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약업닷컴의 모든 컨텐츠는 저작권법의 보호를 받습니다. 무단 전재⋅복사⋅배포 등을 금합니다.