79 drugmakers spend 321.7 billion won of revenue on promotion in 2010

A total of 79 Korean drug manufacturers spent 321.7 billion won to promote their products last year, showing a 10-percent decrease compared with 358.6 billion won from a year earlier, according to data released by Yakup Shinmoon.

The data indicated that 26 pharmaceutical firms listed on the main bourse spent 258.6 billion won for promotion last year, a whopping 25-percent fall over the previ...