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Drug makers spend 0.8% of revenue on entertainment
Published: 2011-04-25 07:00:00
Updated: 2011-04-25 07:00:00
Details of entertainment spending revealed Friday show that the country's 106 pharmaceutical companies on average spend 0.82 percent of their annual revenue on entertainment and hospitality.
In its 2010 Pharmaceutical Industry Report, Yakup Shinmoon said 106 domestic drug makers dished out a total 92.7 billion won over a one-year period in order to boost sales.
The total sales of these phar...
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