16 multinational firms spend 6% of revenue on promotion

The country's 16 multinational drug companies on average spent six percent of their annual revenue on advertising and hospitality last year, according to Yakup Shinmoon (www.yakup.com).

According to data compiled by the above trade paper, the 16 foreign drugmakers dished out a total of 218.1 billion won over a one-year period in order to boost sales.

Among the 16 foreign makers, Novartis ...