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Most pharmaceutical firms sweating over 2011 sales target
A majority of Korean drug companies are struggling to boost their sales this year, industry sources say.
The sources say the performance of Korean pharmaceutical companies have been and will be significantly affected by the government’s policy to abandon “rebates” ― a kind of kickback given by drug companies to pharmacies, clinics and hospitals for buying their products.
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The sources say the performance of Korean pharmaceutical companies have been and will be significantly affected by the government’s policy to abandon “rebates” ― a kind of kickback given by drug companies to pharmacies, clinics and hospitals for buying their products.
Marketing activit...
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