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Doctors, pharmacists oppose DTC prescription drugs advertising

Published: 2011-01-13 06:58:00
Updated: 2011-01-13 06:58:00
Doctors and pharmacists are opposing the proposed direct-to-consumer (DTC) prescription drugs advertisements by the Korea Communications Commission, calling on the commission to scrap the plan and instead boost its public role.

In a recent forum, doctors said DTC advertising may encourage the over-utilization of drugs, adding heavily promoted drugs often are the biggest sellers.

They argu...

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