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Pharmaceutical firms eye OTC price hike

Published: 2011-01-06 06:59:00
Updated: 2011-01-06 06:59:00
Influenced by 20% price increase of Ildong Pharmaceutical’s Biovita, domestic pharmaceutical manufacturers are considering a price hike of their over-the-counter drugs in order to boost their revenues, industry sources said recently.

“We are in internal talks on the price increase,” a company official said, adding the cash incentive plan has led to a deterioration in the margins.

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