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Drugmakers enjoy few rewards for innovation
Published: 2010-07-02 07:00:00
Updated: 2010-07-02 07:00:00
The main reason why companies want the pharmaceutical market and the pricing and reimbursement system to be predictable and transparent is that pharmaceutical R&D investment is very long-term and carries a significant risk of failure.
“It may take 10-12 years and $1.2 billion on average to develop a new drug,” said an expert.
“If the market and achievable prices are not predictable and tr...
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