Bausch & Lomb Korea spends 19.9% of revenue on promotion

Details of multinational drug manufacturers’ spending revealed on April 13 show that Bausch & Lomb Korea spent 19.9 percent of its annual sales on advertisements and entertainment, or 4.1 billion won last year.

In its audit report, the Financial Supervisory Service said that GlaxoSmithKline (GSK) turned out to be the biggest spender on advertisements with 43 billion won; followed by Novartis...