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Foreign makers beef up OTC business
Some foreign makers of over-the-counter (OTC) drugs are seeking a breakthrough in the local still-sagging non-prescription medication field.
Reckitt Benckiser, Wyeth and Johnson & Johnson are waging fiercer marketing campaigns and heavy advertisements to raise their OTC market share.
Reckitt Benckiser has stepped up its aggressive ads for Gaviscon (alginic acid + sodium bicarbonate) in th...
Reckitt Benckiser, Wyeth and Johnson & Johnson are waging fiercer marketing campaigns and heavy advertisements to raise their OTC market share.
Reckitt Benckiser has stepped up its aggressive ads for Gaviscon (alginic acid + sodium bicarbonate) in th...
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