DTC advertising plan of prescription drugs hits snag

Published: 2009-09-28 07:00:00

Updated: 2009-09-28 07:00:00

The Ministry of Strategy and Finance has hit a snag with its plan to allow drug makers to advertise prescription drugs at mass media aimed at boosting the local service industry, with most of related parties, including the Ministry of Health, Welfare and Family Affairs, reluctant to accept the plan.

“At this moment, we don't have any plan to push up with the direct-to-consumer (DTC) advertis...

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