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Green Cross seeks to promote OTC promotion strategy

Published: 2009-06-29 06:56:00
Updated: 2009-06-29 06:56:00
Green Cross Corporation plans to push for diversification of its business strategy to increase the ratio of over-the-counter (OTC) products amid deepening uncertainties in the pharmaceutical industry.

The Korea Health Industry Development Institute official Chung Yoon-taik said in a seminar that Ildong Pharm had the highest portion of OTC products at 30.1 percent in its product line-up, foll...

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