Daewoong’s co-marketing strategies gaining momentum

Daewoong is re-operating its co-marketing engines through a number of strategic alliances with multinational companies, such as Janssen Korea (Utracet), MSD Korea (Januvia, Fosamax), Daiichi Sankyo Korea (Almetec).

The local company’s strong sales force has been well recognized by foreign-invested pharmaceutical firms here.

Daewoong officials cited the successfully viable items in the lo...