Penzal series gaining less attention

Despite all-out promotion campaigns by Chong Kung Dang Pharmaceutical, its new Penzal Q and liquid preparations, which were launched in December, have been less pronouncing in pharmacy sales.

Sources say CKDP’s marketing strategy should be modified so as to help these Penzal series be viable in the market.

“The company will need to distribute these products through all wholesalers to ensu...