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Battle gets fiercer over Cozaar generic Market

Published: 2008-12-19 06:59:00
Updated: 2008-12-19 06:59:00
Major pharmaceutical companies have waged fiercer campaigns to raise market share of their Cozaar (losartan potassium) generics amid stronger competition.

Dong-A, Yuhan, Hanmi and Chong Kun Dang started aggressive marketing to increase their cash cows.

Market experts said competition will become fierce next year as SK Chemicals will market original two brands.

Losatan, angiotensin II ...

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