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Bayer hopes to stay ahead of rivals with aggressive marketing

Published: 2008-12-02 06:55:00
Updated: 2008-12-02 06:55:00
As the pendulum of the pharmaceutical industry is shifting from the West to the East, countries in Asia and Pacific region is set to become the largest drug market in the world.

Although Bayer Schering Korea has enjoyed stable growth in the local market, its reputation has been less than being satisfied until recently.

In order to increase its presence in the domestic market, the company ...

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