Battle gets fiercer over hair dye market

Four makers of hair dyes – Dongsung Pharm, Dong-A Pharm, Yuhan Corporation and Choong-wae Pharm - have waged fiercer campaigns to raise their market share as there is rising demand from the large marts and cosmetic stores.

The domestic market size is estimated at 170 billion won.

Dongsung and Dong-A have started aggressive marketing in a bid to boost share at pharmacy and general stores, ...