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Battle looms over topical anti-inflammatory medicine market

Published: 2008-07-08 06:58:00
Updated: 2008-07-08 06:58:00
Mentholatum Korea and Boryung Pharm are set for a fresh battle for leadership in the domestic topical anti-inflammatory drug sector.

Boryung says it has started shipping its new spray form of Mendamneo in addition to lotion.

Boryung will go on the offensive by intensive marketing activities of Mendamneo lotion driven by price competitiveness.

Mentholatum Korea has independently markete...

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