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Pharmaceutical firms' business model failing
The "blockbuster" business model of pharmaceutical companies is failing, according to Sang-Won Lee, senior researcher of Korea Health Industry Development Institute.
Lee said the current big pharma business model is not sustainable for the future and will need to change.
"An effective R&D machine is the most difficult thing to create in a big pharmaceutical firm," he said
Looking to th...
Lee said the current big pharma business model is not sustainable for the future and will need to change.
"An effective R&D machine is the most difficult thing to create in a big pharmaceutical firm," he said
Looking to th...
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