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Pharmaceutical firms struggling to boost OTC sales
Published: 2008-05-29 06:56:00
Updated: 2008-05-29 06:56:00
Influenced by the recent surging price of crude oil, some of leading OTC makers – Samsung Pharm and Myungmoon Pharm - are poised to increase drug prices as part of efforts to boost OTC sales.
These makers are looking for price hikes for their renowned brands, but the prospect remains unclear due to indifference from pharmacy.
Market observers say many pharmacies have been keen on ethical...
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